It’s a pleasure to introduce you to my work.
I’ve spent the last twenty plus years creating various pieces of work and projects in various jobs and roles.
You’ll notice that I’ve worked with plenty of design mediums, exploring all types of visuals, and working in areas from branding to user interfaces to advertising and more. Within my portfolio I also include work that has been created for various purposes, whether it be from corporate projects, commissioned freelance work, or volunteer design or personal pieces of work.
Coffin Break Revival: Digital Launch Strategy
Over the past month, I led a fully organic, multi-platform digital marketing campaign for Seattle punk band Coffin Break, driving the launch of their first new music in 33 years. I concepted and produced a studio-shot music video for their single “Maxine,” coordinated its YouTube premiere, and implemented a cross-channel strategy across YouTube, Facebook, and Instagram—introducing Shorts, running an engagement-focused contest, distributing press releases, and integrating tools like BandsInTown and Spotify for broader visibility. The campaign generated 35,000 views in 10 days, a 999% increase in YouTube subscribers, strong viewer retention, and sustained social growth, marking a major milestone in both the band’s revival and my own work in digital creative strategy.
I worked in hospitality for many years before moving into the corporate environment at RealNetworks in 1998. After that, I moved to Cingular Wireless and worked in the internal communications department. In 2006, I worked at LightingUniverse.com as a Marketing Manager until I transitioned to a web analyst position at Puget Sound Energy in 2008. I was later hired as the Multimedia Program Manager, where I managed the visuals department for over eight years. I transitioned into the Customer Outreach department in 2016, where I helped customers and communities connect with their products and services. In 2017, I helped manage the Green Team for 3,000+ employees and established green baselines that helped reduce waste and increase sustainability across our service territory buildings and offices.
Here's a short list of my specialties.
Video Documentaries - Ability to bring ideas to fruition through planning, project scope, management and timelines. With the countless videos I've created over the years, I've been able to hone in on the process that works best and is successful.
Photography - Corporate and environmental head shots, portraits, landscape, industrial, construction, commercial, events, sports, drone, stock, concerts, adventure, architectural, business, candid, vehicles, food, and more.
Digital Asset Management - implemented and managed the enterprise software for PSE - worked with over 300,000 files that became a resource for the entire company.
Drone Pilot - Over 40 hours of flying at a commercial level for engineering, real estate, surveying, corporate and personal.
Geocaching - implemented, maintained and managed several medium scale programs that involved hundreds of geocaches across 10 counties that brought regional accolades and ongoing customer gratitude and support.
Events - Detail oriented and driven to bring success for each and every event, big or small. I've hosted and supported hundreds of events over the years with great success.
Social Media - Over 15 years of experience working on popular platforms such as LinkedIn, Facebook, Meta, X, Instagram, TikTok, NextDoor.
Media Representation - I've been on camera several times representing companies and organizations.
Other Jobs
While working at PSE, I've managed to stay creative by doing other creative projects over the years. I've been a volunteer photographer and video producer for the local Make-A-Wish Chapter since 2010. I've helped document and assist with over fifty wishes over the past thirteen years. I've been working as a seasonal staff member in the marketing department at the Summit at Snoqualmie as a photographer and videographer since 2016. From 2009 - 2016 I operated my own media business (Mill Creek Multimedia) where I photographed and filmed various projects for local clients.
I've also operated several other businesses over the years, such as a Mountain Guiding Service (Cascade Guiding Services), online marketplaces (Quest Alb Mountaineering), and other online resources and channels.
Hobbies
I enjoy anything fitness related, mostly cycling, running, skiing, rock climbing, mountaineering, mountain biking, and hiking. I have climbed Mt Rainier several times, climbed and skied Mount Baker fifteen times, qualified for the Boston Marathon (2015), ran several marathons, finished in the top 20 of the Big Climb, co-founded SnoCo Velo bike racing team, and qualified and represented TeamUSA at the World Championships for the Duathlon in 2017 & 2018. I also enjoy family camping, playing music (guitar, drums, bass), art, concerts, and traveling with my family.
